What is good for the ocean, is good for us. It’s as simple as that. Therefore, a strong environmental commitment is a must, and we have high demands on how the fish we buy are caught, and we want to help create a long-term and balanced harvest of any raw material.
We carefully watch where the fish are caught and our purchases are based on information from the ICES (International Council for the Exploration of the Sea), supported by the industry and their recommendations. To ensure that the fish is caught within the current quotas, we have traceability all the way from the fishing boat to our factory, and we also demand written guarantees that the fish are legally caught within current quotas.