What is good for the ocean, is good for us. It’s as simple as that. Therefore, a strong environmental commitment is a must, and we have high demands on how the fish we buy are caught, and we want to help create a long-term and balanced harvest of any raw material.
We carefully watch where the fish are caught and our purchases are based on information from the ICES (International Council for the Exploration of the Sea), supported by the industry and their recommendations. To ensure that the fish is caught within the current quotas, we have traceability all the way from the fishing boat to our factory, and we also demand written guarantees that the fish are legally caught within current quotas.
The MSC (Marine Stewardship Council) is an independent organization that set up a standard for well-managed and sustainable fishing in the late 1990s, and another separate standard for tracking of fish and shellfish.
Among other things, the MSC label guarantees that fishing has taken place in a manner that minimizes the risk of catching young fish, and for example, seabirds, dolphins and turtles getting caught by the fishing gear.
By choosing products with the MSC label, you encourage the professionals to use sustainable fishing methods and fishing on viable stocks. The MSC label makes it easy for people to choose sustainable food from the ocean.